Tendency of Tape Industry
With the continuous progress of industrial technology and changes in market demand, the industrial adhesive tape industry is developing in the direction of high performance, environmental protection and energy saving. The industry still has broad prospects for development. The demand for adhesive tapes will continue to grow increasingly. At the same time, due to the ongoing improvement of science and technology and environmental protection awareness, the quality and performance of adhesive tape will be further advanced, and the application areas will be more extensive.
一、Overview of the industry
（一）Definition and Classification
1. Definition
The industrial adhesive tape industry refers to the industry specializing in the adhesive products for use in the industrial field, mainly including various types of adhesive tapes, adhesives, sealing strips, adhesive fabrics and so on. These are widely used in a variety of fields such as machinery manufacturing, electronics, packaging and printing, construction and decoration. According to product characteristics and application scenarios, the industrial adhesive tape industry can be divided into a number of subcategories: adhesive tape, double-sided adhesive tape, foam tape, stretch film, sealing tape and so on.
2. Classification
Adhesive tape is the bonding of an adhesive substance with the substrate and adhesive as the main components. According to the type of adhesive, adhesive tape can be divided into rubber adhesive tape, acrylic adhesive tape, polyurethane adhesive tape and so on. Double-sided adhesive tapes, on the other hand, are adhesive tapes with two sticky sides and are widely used in electronics, automotive, packaging and other industries. Foam tape is widely used in the assembly and packaging of electronic products with its good elasticity and sealing properties.
Stretch film is a kind of adhesive product with protective function, mainly used to protect the surface of metal, plastic, glass and other materials to prevent scratches, pollution and wear. According to the material and performance, protective film can be divided into PET protective film, PE protective film, PVC protective film and so on.
二．Competitive Landscape of Tape Industry
The competition pattern of adhesive tape industry is also changing. On the one hand, domestic adhesive tape enterprises continue to improve in technology and quality. So they gradually break the monopoly of foreign enterprises, and market competitiveness increased. On the other hand, international adhesive tape enterprises are also increasing their investment in China. They further consolidate their position in the Chinese market by setting up R&D centers and production bases.
（一）The competitive status
1. characteristics
The industrial adhesive tape industry presents the following characteristics. Firstly, the market competition is intense: due to the relatively low entry threshold of the industry, this attracts many enterprises to participate in the competition. Secondly, the market concentration is relatively business: leading enterprises dominate the market by virtue of their advantages in branding, technology, capital, etc. Thirdly, the phenomenon of product homogenization is serious, and there is not much difference between the products in terms of performance and quality. Resulting in price competition has become the main means of competition.
2. Reflection
The current situation of competition in the industry is also manifested in the following aspects. First, technological innovation competition. Enterprises enhance product performance and competitiveness through continuous research and development of new products, new technologies. Second, brand competition. Brand reputation become an important resource for enterprise competition. Third, service competition. Enterprises strengthen customer stickiness by providing high-quality pre-sale, in-sale and after-sale services.
（二） Geographical distribution and competitive landscape
1. Domestic Market
China’s industrial adhesive tape industry shows a certain concentration trend in geographical distribution, mainly gathered in East China, North China and South China (yellow, orange, and green in the map). East China is close to the Yangtze River Delta economic circle, with developed manufacturing and perfect industrial chain. So it becomes the main base of industrial tape production. North China is centred on Beijing and Tianjin, with more mature automotive and electronics industries, which have a high demand for industrial adhesive tapes. South China, with its geographical advantage of being close to Southeast Asia, has attracted a large number of foreign-funded enterprises. And the demand for industrial adhesive tapes in the electronics and light industries is growing rapidly. https://m.gelonghui.com/p/741089
2. Foreign Market
In the international market, Chinese industrial adhesive tape enterprises encountered threat from Japan, South Korea, Germany and other countries. Enterprises from these countries have advantages in technology, brand and market share. However, with the technological progress and brand influence of China’s industrial adhesive tape industry, domestic enterprises are gradually gaining a firm foothold in the international market. In the future, China’s industrial adhesive tape industry will continue to strengthen technological innovation and improve product quality to meet the challenges of competition in both domestic and international markets. Meanwhile, enterprises in the industry will also further optimize the industrial layout and improve integral competitiveness through mergers and acquisitions, cooperation and other methods.
三. Conclusions and Recommendations
（一）Development Summary
1.The industrial adhesive tape industry has made remarkable progress in the past few years. Technological innovation has gradually promoted the improvement of product, meeting the market demand for high-performance and environmentally friendly adhesive tape products. Meantime, the increasingly fierce competition within the industry has prompted enterprises to continuously optimise production processes, improve product quality and reduce costs.
2. Policy support is one of the key factors to promote the growth of the industry. National and local governments have carried out a series of policies to encourage firms to implement technological innovation, industrial upgrading and environmental transformation, which provide a good environment for the industry to grow. In addition, with the enhancement of consumers’ awareness of environmental protection, environmentally friendly adhesive tape products have slowly become the mainstream of the market, promoting the industry to the green and sustainable direction.
3. During the development of the industry, enterprises are also facing many inevitable challenges, such as fluctuations in raw material prices, intensified market competition, and accelerated technological upgrading. However, through technological innovation, market expansion, brand building and other means, they have successfully coped with these challenges and achieved sustained growth in the industry.
Overall, the industrial adhesive tape industry has developed rapidly over the past few years, providing strong stand-by for China’s manufacturing industry, and still has a broad prospect in the future.
（二） Development Suggestions
1. Enterprises
Firstly, enterprises should increase investment in research, constantly promote technological innovation, and develop new high-performance and environmentally friendly products to meet the changes in market demand. Secondly, enterprises should strengthen brand building, enhance brand awareness and reputation, and enhance market competitiveness. Moreover, enterprises should also pay attention to the dynamics of the international market, and actively expand overseas markets to occupy international market share.
2. Government
The government should continue to prosecute relevant policies to encourage enterprises to carry out technological innovation, and provide financial support and tax incentives. Meanwhile, the government should also strengthen the support for environmental protection industry, to promote the industrial tape industry to the green and sustainable direction. By the way, the government should also strengthen the industry supervision, regulate the market order and maintain a fair competition environment.
3. Inter-Enterprises
Enterprises within the industry should strengthen co-operation and jointly respond to market competition and technical challenges. Enterprises can achieve resource sharing and complement each other’s advantages through alliances, joint ventures and other means, and jointly improve the integral competitiveness of the industry. At the same time, enterprises should also focus on the introduction and training of a number of tatents with international vision and innovation ability. It helps provide intellectual support for future of the industry. Through these measures, the industrial tape industry is expected to achieve a more healthy and sustainable development.
